Hekt

Based on a typographical approach, the Hekt identity interprets the brand name in the form of a continuous feed of content, scrolling as a deeply engaged audience would do on their device. The initial letter H becomes literally the framework around Hekt’s body of work, combining a grown-up, solid expression with a highly recognizable visual “twist” that underlines Hekt’s creative potential. The end design plays around with themes of composition variety and diversity.