Veyt
Identity platform
Rooted in nordic heritage, the Veyt identity aims to strike the balance between technology and nature. By communicating clarity and understanding, Veyt reflect their human touch, ability to lead through change and create clarity on the way forward.
Visual concept
The design concept takes inspiration from Raster, a computer-based system that simplifies and decodes pictorial content through pixels to present information in a clear and concise manner. Similarly, Veyt strive to offer their customers clarity by extracting the most relevant information from complex material. The brand identity emphasises the human touch in this work, and the balance between data and inspiration from nature create a recognizable visual expression.
Role
Lead designer with Jarle Wathne Johansen, at Emdash Oslo
Year
2023
Diciplines
Identity design
An important element of Veyt's visual identity was the development of a functional color palette tailored for data visualization. Inspired by nature, the palette is designed with guidelines for usage on both dark and light backgrounds, ensuring optimal visibility.
